Question
What is a sticky name to use for emerging market entrepreneurs?
Answer
You can't just pick a name and expect it to stick. A sticky name is one that has a great story attached.
In this case, you have a terrible story. "Emerging market" is a negative definition, with respect to "developed markets." Not only are negative definitions poor for storytelling, but they generally miss the point by lumping a lot of "Not Xes" together in one.
BRIC is a good example of lumping. Brazil, Russia, India and China have almost nothing in common other than being "not America/Europe/Japan." A term like "Bricapreneur" will fail because it means nothing beyond an international stock-holding strategy for investors hedging against OECD.
If you truly want a great name, you'll have to dig deeper. "Developed country economics" is more than a lumping of 30-odd OECD countries. It represents a unified economic model based on consumerism and related values for example. Is there an "alternate model" in the "emerging market" or is it just a bunch of different local cultures trying to mimic the OECD model? Or a bunch of countries trying to invent a bunch of different models.
Your storyline would be strongest if you could find a unifying theme across the emerging markets. Next strongest would be if you could find at least a handful of distinct models (one for each of the BRICs for example). The weakest would be if it's basically all other countries trying to mimic the OECD model of development.
Sadly, I don't think there IS such a unifying theme. You really do have a scramble to replicate the OECD economic model, which is most likely going to fail. So there will be no great name because the phenomenon does not deserve a great name.
In this case, you have a terrible story. "Emerging market" is a negative definition, with respect to "developed markets." Not only are negative definitions poor for storytelling, but they generally miss the point by lumping a lot of "Not Xes" together in one.
BRIC is a good example of lumping. Brazil, Russia, India and China have almost nothing in common other than being "not America/Europe/Japan." A term like "Bricapreneur" will fail because it means nothing beyond an international stock-holding strategy for investors hedging against OECD.
If you truly want a great name, you'll have to dig deeper. "Developed country economics" is more than a lumping of 30-odd OECD countries. It represents a unified economic model based on consumerism and related values for example. Is there an "alternate model" in the "emerging market" or is it just a bunch of different local cultures trying to mimic the OECD model? Or a bunch of countries trying to invent a bunch of different models.
Your storyline would be strongest if you could find a unifying theme across the emerging markets. Next strongest would be if you could find at least a handful of distinct models (one for each of the BRICs for example). The weakest would be if it's basically all other countries trying to mimic the OECD model of development.
Sadly, I don't think there IS such a unifying theme. You really do have a scramble to replicate the OECD economic model, which is most likely going to fail. So there will be no great name because the phenomenon does not deserve a great name.